Blog

In front of every great brand is a great leader All of the world’s leading brands have at their helm a visionary leader. The ability of a business leader to engage his workforce and inspire them to lift the business to great heights is a…

With Father’s Day coming up in Australia, it’s another chance for retail brands to get us to spend. Who do you think is doing a good job of connecting their brand with Father’s Day?

In creating, shaping and reshaping brands we often stress the importance of building a solid belief system. While beliefs are primarily intended to guide and direct internal audiences, they can also play a powerful role in inspiring external communication as GAP shows us in their…

The next generation of fitness tracking has arrived with a gym that monitors your movement during your workout to give you a score based on your performance. Be warned this is highly addictive, lots of fun and pushes you to your limits. Versus uses 3D…

Ode to the creative truck/bus/taxi ad As a branding agency we spend most of our lives living, breathing and dreaming of ways to communicate brands in ways that have relevance and value to the lives of our client’s consumers. As the world changes, we surf…

Last week ‘The Age’ newspaper reported that Australia’s largest home builder Metricon is suing a product review website for publishing misleading reviews about its main competitor without disclosing they were solicited as part a promotion to win an iPad mini.

Food Wastage Madness – How Did We Get Here? How on earth did we ever arrive at the point where producers throw away 300 million tonnes of fresh fruit and vegetables just because of appearance. Somehow the global supermarket chains have hijacked the food chain…

Wicked Campervans have a history of being criticised for their racists, sexist and violent slogans spray-painted on their vans which act as moving billboards. With slogans such as “Women are like banks — once you withdraw you lose interest” and “A wife: an attachment you…

Creating Remarkable Brand Design Gestures A big thanks to NIKE from all of us who burned the midnight oil watching the World Cup for making our viewing all that much more pleasurable. If you’re a World Cup fan and you have the misfortune to be…

Dan the Man Andrews “Hi, I’m Dan”, Victoria’s Opposition Leader Daniel Andrews tells voters in Labor’s first major election-year TV advertisement. The Age newspaper on Wednesday this week reported that the Victorian leader of the Labour party is trialing a more informal handle. It is…