Lexus celebrates striking design and bold creativity

 

Melbourne branding agency

It is exciting to see a major brand player giving back to the creative community and placing a focus on the importance of innovation and strong design, well beyond a new car.

NX-Perspectives, a digital exhibition where 3 of the worlds leading creative thinkers, makers and doers, have been ask to produce works inspired by the new Lexus NX design. 

The creatives will reinterpret the NX’s bold design across three categories, NX-Illuminated – a collision of sound and light; NX-Constructed – an interactive exploration of form; and NX-Materalised – a fashion film looking at technology.

brand strategy consultancy

 

A fashion film at the edge of technology by Studio Xo

Hellicar and Lewis, London based duo were asked to create an exciting interactive experience inspired but the Lexus NX silhouette.

Integrated brand agency Melbourne

 

A collision of light and sound by Lunice.

To read more and view the works go to  http://nxperspectives.eu/

 Merren Spink

Design Creative

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