A Sneak Peek at Sony's stunning ad for their new 4K TV

brand agency Melbourne

Creating Tough Acts to Follow
When you already have a reputation for creating amazingly memorable TV campaigns of beauty what on earth do you do next? In the case of Sony’s upcoming campaign for their new 4KTV the answer is to blanket an entire Costa Rican village with eight million flower petals.

Sony’s new TVs promise four times the detail of the current HD technology – something worth creating a stir about. Each one of the 3.5 tons of petals dropped on the village represents an individual pixel on the new televisions. The production team hand-picked the most vibrant flowers they could find in the region near the Irazú Volcano – located in central Costa Rica.

The behind the scenes clip below gives you a sneak peek at the vibrancy and scale of the shoot – a ripping example of big integrated branding.

 

brand strategy agency
21
consumer branding agency
best brand agency Melbourne

Dave Ansett
Chief Creator of Brands
For monthly updates of our thinking, click here to receive our free Brand Newsletter

Shot by photographer Nick Meek and filmmaker Jaron Albertin
With global ad agency McCann

Post a comment

Tags: , , , , , , , , ,