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Iconic Australian confectionery brand Darrell Lea recovers under strong leadership

A Brand Story with a Delicious Ending Our friends at Grapevine have been working with local Confectionery maker Darrell Lea over the last two years as it’s new owners the Quinn family look to rebuild this once iconic Australian retail brand. The new brand strategy…

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The future of Futwora – Typography design at its best

Finding the right typeface for a brand can sometimes be a challenge – so why not design a new typeface suitable for your own project? TWO – Think Work Observes, traditionally a design studio based in Udine, Italy have a strong focus on modern, clean and…

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Platform helps big brands de-risk launching into new, emerging markets.

Prototyping New Markets for Brands Jana Marketplace lets people in emerging markets test-drive big brands’ new services for free. Boston-based mobile rewards company Jana has developed a platform that connects consumers in emerging markets with brands using the currency of mobile airtime. The platform is…

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Guinness: The art of brand storytelling

My uncle PJ lives in a rural village in Ireland and when he’s in his local pub he sits at the bar and nods ever so slightly at the barman, Liam. No words. Just a faint lift of the head. If you blinked, you’d miss…

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Brand battle: Get Wines Direct vs. Vinomofo

Online wine retailers Get Wines Direct and Vinomofo have very similar product and sales channels but very different brands. With such similar product offerings, can brand play a role in influencing sales?

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This is a Generic Brand Video – The challenge for brand authenticity has never been greater

The Brand Strategy of Authenticity has never been more Important If you keep doing what you’ve always done, you will no-longer get what you always got. In brand the diminishing law of returns is an absolute truism. What served to differentiate a brand a decade…

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GMHBA Brand Kicking Goals for Kids

While Geelong may have bowed out of Grand Final contention last weekend some in Geelong are still kicking goals. Our favourite health insurer GMHBA are sponsoring the goal post wraps for the finals and are donating $100 dollars to charity for every goal kicked in…

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Acustom Apparel disrupt the Bespoke Menswear category

This is not your Grandfather’s Tailor. With this positioning line New York’s Acustom Apparel introduce a new menswear apparel brand that’s changing the tailored clothing category. By using a 3D body scanner and some neat measuring technology they make tailored clothing that’s better fitting, more…

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Starbucks spelling, brand secret or myth?

Comedian Paul Gale thinks he is on to the real reason why Starbucks spells your name wrong. According to Gale, it is a purposeful brand gesture and its all part of the brand experience and a cheeky ploy to encourage social content and discussion.

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Devondale, a brand challenging traditions to lead their category

It’s often easy for products and businesses to stick to category conventions and traditions when it comes to communications and advertising. It’s often a case of playing it safe to produce something that consumers are familiar with to achieve known results. However, every now and then…

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One Wipe Charlie uses brand personality to disrupt their category

Brand Storytelling Loaded with Personality OK, so maybe we’re disturbingly obsessed with number twos (having already written brand articles on Who Gives a Crap & Poo Pourri) or maybe the toilet paper category is being challenged by a generation of new players. Few categories fit…

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Ryman Eco; The world’s most beautiful, sustainable, typeface design

Can Typography design save the world? There’s nothing new about the fact our environment is suffering from the impact of climate change. So could typography save the world? Well, single handily no it probably couldn’t, but it does open up a valuable dialog for designers.…

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