While Geelong may have bowed out of Grand Final contention last weekend some in Geelong are still kicking goals. Our favourite health insurer GMHBA are sponsoring the goal post wraps for the finals and are donating $100 dollars to charity for every goal kicked in the finals.
The sponsorship is great for the brands exposure, as is the concept of sponsoring the goal post wraps which are responsible for protecting the wellbeing of players. But it’s the connection to charity work that really rings true for an organisation that lives it’s brand essence of being at the heart of a healthy community. Geelong may be a heartbroken, footy mad community, but their local born and bred health insurer is doing them proud.
So far GMHBA has donated nearly $16,000. You can read more on the Kicking Goals For Kids Campaign and maybe donate to the Charity: The Geelong Hospital Appeal here
It’s great to see a brand we created and love making it’s presence felt at the pointy end of the footy season. We’re proud of the work we do with GMHBA and our relationship with them.