If you’re lucky enough to live in Melbourne you’re closing-in fast on Cup Weekend. I don’t know how many cities in the world close-up shop for the best part of four days to watch a horse race, but the fact that I live in one…
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Our Integrated Campaign for Jenny Craig Makes a Splash Our new campaign for weight loss brand Jenny Craig has been gathering plenty of attention. Our brand-oriented campaign focuses on the client/consultant relationship that differentiates Jenny Craig from the weight-loss pack. For people serious about losing…
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Jaffles from Heaven – A delicious take on Guerrilla Marketing Three local Melbourne lads; Adam, David & Huw have taken their Jafflechute idea to the US, via some crowd funding on Pozzible. A couple of Thursdays ago a crowd of hip New Yorkers met in…
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A month ago I had two polarising shopping experiences at H&M and Uniqlo, I couldn’t wait to get out of H&M and I spent hours in Uniqlo walking out with an unplanned bag full of goods. I was blown away by the store experience especially the…
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Frito-Lay brand Walkers Crisps connects social and outdoor media to create a rewarding brand gesture for fans. In a great way to generate brand interaction, punters were encouraged to ‘tweet to eat’ and instantly given a cheeky little packet of crisps for their work.
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Two Minutes with TGD is a series of brief interviews that expands on the themes of creativity, risk, and what connects us. The Great Discontent (TGD) is a magazine featuring interviews on beginnings, creativity, and risk. Starting in 2011 as an online publication, it…
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This brand thing is a two way street Whilst almost every business in the universe has become so completely fixated with serving the needs of their clients and customers, it’s time to remember that business is a two way street. Yes our customers are important,…
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The Power of a Guilty Secret For 20 years, Burger King New Zealand has built their brand around The Whopper, it’s the burger of choice for many Kiwis. So when Burger King NZ needed to ask them to put that love and loyalty to one…
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Odd Pears sell socks in Pears, not pairs. A Pear is three individual socks, two matching, one odd. It encourages the expression of individuality.
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The World of Brand Loyalty Has Changed Is there a more important metric for a brand’s effectiveness than loyalty? We define loyalty as simply ‘a strong feeling of support or allegiance’ and when applied to a brand that connection equates directly to increased purchase, longevity…
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After a successful night and many sore heads, we are pleased to announce most of the artworks have now sold and we will be contacting the successful bidders! There are still some pieces available, so we have set up a gallery on our Facebook so you can still…
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A few sore heads around the place this morning. Fair to say we’ll be a little slow to get going this morning. Had a ripping night last night at our Art with Heart, hanging with clients, friends, family and the Good Cycles Crew. Whilst we’re getting…
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