Frito-Lay brand Walkers Crisps connects social and outdoor media to create a rewarding brand gesture for fans.
In a great way to generate brand interaction, punters were encouraged to ‘tweet to eat’ and instantly given a cheeky little packet of crisps for their work.
The concept was brilliantly executed with London bus shelters in Oxford Street and Clapham Junction converted into instant brand conversation rewarders. On sending a message to ‘@Walkers_busstop’ the vending machines dispensed a free pack of the brand’s new ‘Do us a favour’ chip range.
This was part of an integrated TV campaign with Walkers ambassador and soccer star Gary Lineker. For the outdoor Lineker was cleverly used inside the bus shelter vending machine image to give the impression of him personally dispensing the crisps.
Nice work from OMD UK, AMV BBDO, Talon and Clear Channel.
Managing Partner, Strategy