Our Integrated Campaign for Jenny Craig Makes a Splash
Our new campaign for weight loss brand Jenny Craig has been gathering plenty of attention. Our brand-oriented campaign focuses on the client/consultant relationship that differentiates Jenny Craig from the weight-loss pack. For people serious about losing weight (especially a significant amount of weight), the unique mentoring, support and advice provided in these one on one relationships adds up to double the weight loss, with one in four people citing it as the most significant influence on their weight loss journey. We think that’s a pretty impressive number and the ad has attracted an equally healthy amount of coverage. Check after the jump for press highlights and the ad itself…

http://youtu.be/pP-u_oeM1a8

You can view the article here: http://www.campaignbrief.com

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You can view the article here: http://digitaljobs.me

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You can view the article here: http://www.bandt.com.au

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You can view the article here: http://mumbrella.com.au

Dave Ansett
Creator of Brands
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