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Is this the future for Starbucks?

A Look at how Starbucks might respond to some key new consumer trends As part of their recently released 2015 Future of Retail report, PSFK asked some creative partners to leverage their trends to rethink the functionality of some of the biggest brands in retail.…

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An innovative colour capturing cube

This nifty little device is every designers dream.

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The 'Real' Apple Store

London’s Borough Market, one of the oldest markets in the U.K., is marking its 1,000th anniversary this year and in conjunction with it’s annual Apple Day (a festival that marks the end of apple harvesting season) with a real treat for shoppers by creating a…

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Let's give smaller product brands a fair go

I recently stumbled across my new favourite cider brand at Taste festival in Melbourne, Lychee Gold. At an event where Rekorderlig was plastered everywhere I’m surprised that this small brand got a look in edgewise but by the end of the first night the small cider supplier…

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Melbourne's Mix 101.1 to rebrand to Kiis 101.1 in 2015

I was very disappointed to learn on my drive to work earlier this week that the Chrissie and Jane show on Mix 101 would cease to exist in 2015. Calls poured in with listeners who were devastated that they wouldn’t be listening to Chrissy and…

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Retail brand kikki.K's first TVC captures the spirit of Swedish Christmas

The Romance of this campaign is in its Swedishness For every business who has ever advertised above the line, launching their first TV campaign is fraught with excitement and anxiety. TVC’s come with a huge price tag and for many businesses, being able to afford…

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‘Recipe to Riches’ – Great TV, but not so great for the brand industry

With more exposure on the branding industry than ever, it’s important for people to understand the process of strategy and design without being mislead by unrealistic expectations portrayed in shows such as ‘Recipe to Riches’.

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le Sphinx tattoos limited edition bottles for J+B whiskey

Buzzworthy Limited Edition Packaging As brands constantly search for promotional ideas to create impact, connect with consumers and form or firm-up emotional relationships with their customers, it is only the bolder ideas that are getting cut-through. When J&B Rare Scotch Whiskey set about the task…

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Lambis new brand advertisement – searching for softness

Toilet paper advertisements have brought us some entertaining campaigns over the years, but when you see Saatchi & Saatchi’s toilet paper commercial for swedish brand Lambi – you will be in for a good dose of the warm and fuzzies.

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Christmas 2014: The brands that emotionally connect with us

Retailers are all scrambling to remind us that Christmas is just around the corner. For most, this is the key time of the year where they need to enhance their connection with their customers to stay top of mind and maximise their share of wallet.…

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When was the last time your brand cracked a smile?

The Pulling Power of a Smile As channels to market keep fracturing, the social landscape becomes more and more chaotic and consumers take charge across every category – what’s a brand to do? The answer might be right under your nose – well right under…

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