Creative band OK GO are not letting anyone down with their new music video.

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OK GO’s new track ‘I Won’t Let You Down’ does everything but!
The American music group have created a strong reputation for highly conceptual, creative and visually interesting music videos that always leave you pressing re-play.

In their new video the song is catchy and up-beat – but it’s the video that will have you watching in suspense as it builds anticipation and consistently gets better and better! The band ride around on electronic unicycles whilst popping umbrellas with about 1000 extras that help them form kaleidoscopic patterns from above. The first few minutes are immediately trumped in the final one, where the whole formation quadruples in size and is accompanied by a musical key change that will leave you with your jaw resting on the desk in front of you.

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Merren Spink
Design Creative 

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