78% of consumers are not loyal to any particular brands – Ouch
The last decade has seen a dramatic shift in customer loyalty leading to tough times for brand managers, marketers and owners. It’s never been tougher to make a quid from business, and it turns out one of the key reasons for this is the increasingly difficult task of building long term relationships with hard won clients and customers.
But the two most pertinent questions for many of the businesses we work with are;
• Do you have a clear line of sight on who your most valuable clients and customers are? and
• What are you doing to build a genuine, personal relationship with those customers and clients?
As the pic above shows, the concept of understanding and rewarding your best customers is equally relevant for business of every shape and size.