A Look at how Starbucks might respond to some key new consumer trends
As part of their recently released 2015 Future of Retail report, PSFK asked some creative partners to leverage their trends to rethink the functionality of some of the biggest brands in retail. The team at Bulldog Drummond used PSFK identified trends of ‘One Click Everything’, ‘Everyone Of A Kind’, ‘Be The Hub ‘and ‘Experiences Not Products’ to re-imagine how the coffee chain Starbucks might evolve to suit the next generation of consumers. The result is a smart bit of futurism with some strong glimpses of future retailing.
You can check the Bulldog Drummond Insights here: www.psfk.com/future-of-starbucks