Creating Memorable Brand Design
As a creator of brands I’m regularly being asked how to create the most effective brand identity or corporate image. Whilst there’s no simple answer, an invaluable elements is developing ‘Unique Visual Properties’that your brand can own. Unique visual properties are visual elements of your brand identity that position your brand and its strategy in the hearts and minds of your target market, but just as importantly, achieve that goal with fresh and unique visual language. By consistently presenting your unique visual properties to the market, over time you will own them and their brand associations, providing you with defensible, bankable brand equity. Too many visual identities utilize the same small handful of type styles, leaving the door wide open for brands to select remarkable and distinctive typefaces to reflect their unique brand proposition and personality.

Over the year we collect our favorite examples of custom designed typefaces that provide their brands with an extraordinary communication advantage. This is the third collection we’ve put together, at the end of the post are links to the other two collections – Enjoy…

Toothpick Type

Custom typeface by Vladimir Koncar
https://www.behance.net/gallery/423092/Diary-Type-03

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Freaks Alphabet

Custom typeface by Studio My Name is Wendy
https://www.behance.net/mynameiswendy

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Amfursands

Custom ampersand design by David McLeod.
https://www.behance.net/gallery/19976837/Amfursands

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Toilet Paper Roll

Custom typeface by Unknown Designer

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Folk

Custom typeface by Hannah Tomlinson inspired by folk music.
http://cargocollective.com/hannah_tomlinson/Folk

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Botanical Typeface

Custom typeface by Seth Mach
https://www.behance.net/gallery/5968409/Botanical-Alphabet

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Rubber Band Font

Custom typeface by Robert Boyle
www.elyob.blogspot.com.au

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Cigarette Type

Custom typeface by Vladimir Koncar
https://www.behance.net/Gallery/Diary-Type-01/133391

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Clothing Type

Custom typeface hand-drawn in pencil by Stuart Whitton.
https://www.behance.net/Gallery/Alphabet/246833

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Vitamin Font

Custom typeface hand-drawn in pencil by Andy Diak. Each letter-form is made from ingredients which contain the highest amount of the specified vitamin or mineral.
https://www.behance.net/gallery/22018639/Vitamins

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Feira-do-Livro-de-Canoas

Custom typeface by Amello Ilustração
https://www.behance.net/gallery/17384763/Lettering-da-30-Feira-do-Livro-de-Canoas

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Leaf Type

Custom typeface by Vladimir Koncar
https://www.behance.net/Gallery/Diary-Type-01/133391

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Pebble Font

Custom typeface by Clotilde Olyff
http://www.fontbureau.com/people/ClotildeOlyff/

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4D Lettering

Custom typeface by Lo Siento
http://www.losiento.net/

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Hairvetica

Custom typeface by Vladimir Koncar
https://www.behance.net/Gallery/Diary-Type-01/133391

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MacG. Type

Custom typeface by Marcus Schaefer
https://www.behance.net/Gallery/MacG_-Type/150499

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Kiehl’s Font

[vimeo]http://vimeo.com/87091699[/vimeo]

Custom typeface by Noelia Lozano Cardanha
https://www.behance.net/gallery/17027021/KIEHLS

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The Sculpted Alphabet

Custom typeface by Foreal
https://www.behance.net/gallery/15179093/The-Sculpted-Alphabet

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Dirt Type

Custom typeface by Vladimir Koncar
https://www.behance.net/Gallery/Diary-Type-01/133391

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EMPO

Custom typeface by Lo Siento
https://www.behance.net/gallery/545480/EMPO

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Men’s Health Font

Custom typeface by Sawdust
https://www.behance.net/gallery/21127223/Mens-Health-%28US%29-Typographic-Illustration

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Dave Ansett,
Chief Creator of Brands
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You can check-out the first two here:
The original collection of  25 killer custom fonts.
21 New killer custom typefaces.