Our new list of the 21 Best Custom Designed Typefaces

best creative type designs

Creating Memorable Brand Design
As a creator of brands I’m regularly being asked how to create the most effective brand identity or corporate image. Whilst there’s no simple answer, an invaluable elements is developing ‘Unique Visual Properties’that your brand can own. Unique visual properties are visual elements of your brand identity that position your brand and its strategy in the hearts and minds of your target market, but just as importantly, achieve that goal with fresh and unique visual language. By consistently presenting your unique visual properties to the market, over time you will own them and their brand associations, providing you with defensible, bankable brand equity. Too many visual identities utilize the same small handful of type styles, leaving the door wide open for brands to select remarkable and distinctive typefaces to reflect their unique brand proposition and personality.

Over the year we collect our favorite examples of custom designed typefaces that provide their brands with an extraordinary communication advantage. This is the third collection we’ve put together, at the end of the post are links to the other two collections – Enjoy…

 

Toothpick Type

brand identity design

brand identity design agency

brand identity design studio
Custom typeface by Vladimir Koncar
https://www.behance.net/gallery/423092/Diary-Type-03

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Freaks Alphabet

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Custom typeface by Studio My Name is Wendy
https://www.behance.net/mynameiswendy

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Amfursands

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Custom ampersand design by David McLeod.
https://www.behance.net/gallery/19976837/Amfursands

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Toilet Paper Roll

Visual identity specialists

Custom typeface by Unknown Designer

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Folk

brand identity designers
Custom typeface by Hannah Tomlinson inspired by folk music.
http://cargocollective.com/hannah_tomlinson/Folk

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Botanical Typeface

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Custom typeface by Seth Mach
https://www.behance.net/gallery/5968409/Botanical-Alphabet

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Rubber Band Font

best brand identity design agency

Custom typeface by
www.elyob.blogspot.com.au

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Cigarette Type

visual identity designers
Custom typeface by Vladimir Koncar
https://www.behance.net/Gallery/Diary-Type-01/133391

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Clothing Type

best brand identity designers

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Custom typeface hand-drawn in pencil by Stuart Whitton.
https://www.behance.net/Gallery/Alphabet/246833

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Vitamin Font

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Custom typeface hand-drawn in pencil by Andy Diak. Each letter-form is made from ingredients which contain the highest amount of the specified vitamin or mineral.
https://www.behance.net/gallery/22018639/Vitamins

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Feira-do-Livro-de-Canoas

brand identity agency Melbourne visual identity agency melbourne

Custom typeface by Amello Ilustração
https://www.behance.net/gallery/17384763/Lettering-da-30-Feira-do-Livro-de-Canoas

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Leaf Type

branding designers

Custom typeface by Vladimir Koncar
https://www.behance.net/Gallery/Diary-Type-01/133391

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Pebble Font

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Custom typeface by Clotilde Olyff
http://www.fontbureau.com/people/ClotildeOlyff/

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4D Lettering

brand identity specialists

Custom typeface by Lo Siento
http://www.losiento.net/

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Hairvetica

visual identity designers

Custom typeface by Vladimir Koncar
https://www.behance.net/Gallery/Diary-Type-01/133391

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MacG. Type

creative font design

Custom typeface by Marcus Schaefer
https://www.behance.net/Gallery/MacG_-Type/150499

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Kiehl’s Font

brand designers

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brand identity designers

visual identity designers

[vimeo]http://vimeo.com/87091699[/vimeo]

Custom typeface by Noelia Lozano Cardanha
https://www.behance.net/gallery/17027021/KIEHLS

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The Sculpted Alphabet

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Custom typeface by Foreal
https://www.behance.net/gallery/15179093/The-Sculpted-Alphabet

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Dirt Type

brand identity studio Melbourne

 

Custom typeface by Vladimir Koncar
https://www.behance.net/Gallery/Diary-Type-01/133391

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EMPO

best brand agency Melbourne

best design studio melbourne

best brand identity agency melbourne

Custom typeface by Lo Siento
https://www.behance.net/gallery/545480/EMPO

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Men’s Health Font

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Custom typeface by Sawdust
https://www.behance.net/gallery/21127223/Mens-Health-%28US%29-Typographic-Illustration

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Dave Ansett,
Chief Creator of Brands

For monthly updates of our thinking, click here to receive our free Brand Newsletter

You can check-out the first two here:
The original collection of  25 killer custom fonts.
21 New killer custom typefaces.

4 Comments

  1. These font styles are cutting edge and beyond creative. As Marketing Manager for the Graphics Division of Avery Products, I would travel to New York and buy fonts from International Typeface Corporation. The experience was fabulous. Getting to work with the three graphic icons who founded the company: Aaron Burns, Herb Lubalin and Ed Merrgenthaler. This was at a time when less than 3% of the population knew what a font was. Fonts are letter sculptures. Great design can do without images, but not without typefaces.

  2. Hi,
    Great selection. Not sure if I will use them for my next campaign ;-/
    The great thing is that typography is still an inspiring source for creativity, thinking out of the box and to express ideas, visions and thoughts.
    Perhaps that’s the reason why I like it so much!

    Thanks to share this !

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