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BNP Paribas re-defines the future of retail banking

A Challenger Brand Mindset from a Big Global Bank There’s a saying in business that if you’re not moving forwards you’re moving backwards. And on that basis, much of the retail banking sector in Australia has been struggling to keep up with the pace of…

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MSO brand engages a younger audience with free events

Almost 30,000 people enjoyed the classic sounds of the Orchestra over this February’s three events.  Melbourne Symphony Orchestras free events have become known to create a great soundtrack to summer in the city; bringing timeless music and talented artists together with a sunset backdrop at Melbourne’s most famous outdoor…

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The little cafe that could – Standing out in a crowded landscape of brands.

The Pulling Power of Design Collecting reference for a retail branding project we’ve been working on we came across this hum-dinger of a cafe design. More specifically, it’s a stunning piece of retail attention grabbing complete with charm, quirk and stand-out street appeal. If the…

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Can brands withstand their ambassador's mess ups?

There’s been a lot of negative press around Aussie cricketing legend, Glenn McGrath in the last week, as pictures of him on a ‘legal’ wildlife hunting safari in Zimbabwe back in 2008 have emerged. He’s pictured hoarding over his prized kills including an elephant, buffalo, hyenias and wildebeast.…

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Brand authenticity: PFOX gets 'outed' by stock image

As brand designers, the discussion is all too familiar. There’s no budget for a photo shoot. “Can’t you just use a stock image and work your photoshop magic?” asks the client. However, for PFOX saving a few bucks on images turned out to be very…

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Small – A Big Idea for Retail Brands

For Retail Brands Small Size Matters In the world of retail, one of the biggest trends we’re seeing is ‘Small’. Small spaces, popups, carts, the smaller the better. As traditional retail continues to think big with large footprints, even larger big-box formats, malls, retail centers…

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The world's most valuable brands

Brand Finance puts thousands of the world’s biggest brands to the test every year, evaluating which are the most powerful and most valuable. This year Apple has kept the top spot as the world’s most valuable brand. While in Australia Woolworths has retained its position…

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Mustang Speed Dating hits the Brand Engagement Gas

Mustang Speed Dating Drives Accelerated Brand Engagement Ford recently released a clever little video content campaign called Mustang Speed Dating. They fitted a Mustang with cameras to capture the driver and passenger, then launched a gorgeous stunt driver onto the blind date market, luring unsuspecting…

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Brand China takes another beating and takes down Aussie brands with it

This week in Australia, we’ve had a major recall of Patties Foods frozen berries sold under the brands Nanna’s and Creative Gourmet. The berries have been linked to people contracting Hepatitis A. It appears that this is caused by poor sanitary standards from fruit packed in…

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The times are McChanging

In the increasingly health conscience and food obsessed global market consumers are rapidly boycotting McDonalds. But the worlds number one fast food chain isn’t going to take it lying down.

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When #’s backfire for brands

Social media has revolutionised marketing practices creating a sense of intimacy with customers and brands never before experienced. With relationships moving from transactional to social, the power of social media is being harnessed to communicate directly with customers irrespective of location. The downside is a…

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Creativity is Always the Answer – Brilliant Card Design

Can’t Beat a Truly Creative Idea Found this pic of a New Baby Congrats card – first it made me stop and look, second it put a smile on my face, third it made me thank the lord for creative thinkers who continue to make…

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