For Retail Brands Small Size Matters
In the world of retail, one of the biggest trends we’re seeing is ‘Small’. Small spaces, popups, carts, the smaller the better. As traditional retail continues to think big with large footprints, even larger big-box formats, malls, retail centers and DFOs – consumers (especially the powerful trend drivers; urban consumers) are loving retailers and hospitality brands who are thinking and acting small. The formats lend themselves to heightened brand engagement through local community, prototyping uber targeted product offering, one-on-one customer relationships and creating a buzz simply because they regularly attract a crowd – even with only a handful of customers.

We’ve collected some of the best examples of the trend from around the world (check them after the jump…)

A tiny Starbucks format in the US – Even the big retailers are looking at ‘small’.

Tiny take away – Simply Sliders

Our very own Etto – 44m2 of fresh pasta goodness

Pantone Beachwear – a tiny and colourful concept

Brilliant, unique, local, small. Cafes are leading the ‘small retail’ charge.

Cute cart – retail doesn’t get smaller or more intimate

A bite-sized cookie store

Beer in a box – brilliant!

Real Estate sales office in an Airstream – beautiful, stylish and small.

Tiny and shiny, pedal power coffee cart.

Small, local and full of personality.

Small retail does not mean small brand experience.

When it comes to creating a stand-out retail space it turns-out size doesn’t matter.

Stylish and small – love this bar in a truck.

Dave Ansett
Creator of Brands
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Images via The Cool Hunter and Google: www.thecoolhunter.com.au