Brand Finance puts thousands of the world’s biggest brands to the test every year, evaluating which are the most powerful and most valuable.
This year Apple has kept the top spot as the world’s most valuable brand. While in Australia Woolworths has retained its position as Australia’s most valuable brand on the annual Brand Strength Index.
Lego scored the prize for the worlds most powerful brand scoring strongly on measures such as familiarity, loyalty, promotion, staff satisfaction and corporate reputation. Brand finance said of the ranking: “In a tech-saturated world, parents approve of the back-to-basics creativity it encourages and have a lingering nostalgia for the brand long after their own childhoods.
“The Lego Movie perfectly captured this cross-generational appeal. It was a critical and commercial success, taking nearly US$500m since its release a year ago. It has helped propel Lego from a well-loved, strong brand to the World’s most powerful.”
The report has some very interesting insights which will hopefully interest you as much as they interest us! Here is a snap shot of a few:
World’s most valuable brands
Read more about the methodology by downloading the Brand Finance report.
Director of Brand Projects