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A Peak Inside From One Of Our Regulars

One of the things I love about my freelancing stints at Truly Deeply is when it coincides with Snack Day!

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Asda rebrand forces Walmart connection into identity

British retailer, Asda is aligning its brand identity to reflect its parent company Walmart. As with many brand architecture decisions, there is always a trade off between what is in the best interests of the company or its customers. Asda say they consulted their customers…

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Rspnsv Icns – Why Responsive Logos are the latest must have in your brand toolbox

Toto – We’re not in Kansas Anymore In case you missed the email – the world for brands has changed… permanently… and change will continue to be the only constant. The role of brand is first and foremost to engage with the consumer which has…

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Apple Revamps Its Genius Bar for an Even Better Customer Experience

The Best Retailer in the World just got Better Not content with sitting on their laurels as the worlds best retail brand (with sales/m2 markedly greater than Lululemon at number two) Apple have looked to revamp their in-store product servicing offer known as ‘The Genius…

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Cutting Edge Publication Design – A book that reveals more the longer you engage with it

Dutch design studio Oak & Morrow have created a book cover for Art Directors Club Nederland (ADCN) 2014 yearbook which shows off the best work from the Dutch design industry. Their solution involved the use of thermal ink that transforms when contacted by body heat. As…

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Living the brand: retailers encouraged to focus on acts not ads

Tesco says a little less talk and a lot more action! Aligning brand identity with behaviour and delivery has always been a constant theme of discussions we have with our clients. That’s why I was pleased to see this is now becoming a priority for…

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Ben and Jerry's Brand says thank you to fans

If you have a brand that is lucky enough to have a loyal and passionate group of people following you then it’s important every now and then to thank them and keep them engaged. That’s just what Ben and Jerry’s do every year with their annual Free…

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Bezar aims to take brand ownership as the marketplace for the design savvy

Former Fab exec, Bradford Shellhammer is back in the online retail business with recent launch of Bezar. Shellhammer says that he has learned the lessons of Fab and is ensuring that Bezar will remain true to its brand and niche audience.

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Frackman – A little brand taking on the heavyweights

I love to see little grass roots brands taking on corporate heavyweights and the top end of town and here’s on that worth 5 minutes of your time

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Why engaging a brand agency to name your business or product might be the best business investment you ever make

The guy who asked ‘What’s in a name?” never had to grow a brand with a stinker. As a brand engagement agency often assist clients with developing names for their organizations and their products, but just as often we find ourselves working with established brand…

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St Patrick's Day brand storytelling

For those of our blog readers who are donning green today and celebrating the festival of St Patrick around the world, here’s a beautiful brand video from Discover Ireland. With Liam Neeson narrating, the #GoGreenPatricksDay video leverages the publicity of Paddy’s Day around the world…

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Brand fade: Is McDonalds losing its shine for Gen Z?

While taking my 11-year-old son to Little Athletics, I noticed how a once strong brand is losing its relevance. When trying to give out the award for athlete of the day, I struggled several times to get any of kids to accept it. The reason…

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