“That’ll be £100,000 for a squiggle…”
Watching this clip I wasn’t sure if I should laugh or cry. Some hilarious references to the profession of creating brands for products and services (a very serious and highly valuable business tool as all our very sophisticated readers would know), but the context was sadly reflective of broader community and business perceptions of what we do. Not often you get your career summed-up in two minutes of TV out-takes including; “Oh Please, can I redesign your logo? Yes, that’ll be £100,000 for a squiggle – wish I was a graphic designer”.