KFC's Edible Coffee Cups – A Delicious Retail Innovation

KFC branding agency

Good Thinking + Good to Eat
To celebrate its 50th anniversary, KFC plan to launch an innovative edible coffee cup into the UK market this summer. As coffee continues to be a staple add-on or usage occasion introduction for food retail, the ability to connect the beverage experience with the brand in a unique way offers a wonderful brand engagement opportunity.

KFC’s Scoff-ee cups are made from cookie, sugar paper and heat resistant white chocolate. The sugar coated exterior and white chocolate lining insulate the drink, and as you sip your coffee the inner white chocolate melts over time. The coffee stays hot, the cookie remains crisp, and your drink gets sweeter as the chocolate dissolves. You can then eat the left over cookie without leaving any paper waste – Brilliant!

In an unexpected additional layer, the cups are also infused scents designed to stir-up ‘happy feelings’ amongst drinkers. The Robin Collective (the developers) have infused the cups with scents such as Coconut Sun Cream, Freshly Cut Grass and Wild Flowers to create “positive memories we associate with warm weather, sunshine and summer holidays”.

retail branding agency

Dave Ansett
Creator of Brands
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