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Adidas: Brand Placement VS Authentic Brand Loyalty

For love or money? With the saturation of brand placement in a wide range of categories,  do we recognise it as an endorsement deal, or an authentic act of loyally by a consumer? A little music video by ‘midetempo 1970s-style funk’ band Jungle made me start to…

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Strangelove – A Local Craft Brand Bursting With Differentiating Personality

Some days it seems the whole world is going craft It seems like every time I look over my shoulder there’s another craft beer, craft burger, craft baker, craft soft drink maker appearing on the horizon. The ‘craft’ trend is a boon for consumers with…

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'Chhirp' follows the mispelled brand name trend but is this a smart approach?

Mispelling a common word is one of the biggest naming trends at the moment. The rationale is often based on making the name ownable and sometimes it is just about being a bit quirky. Last week, we saw another one hit the market with Chhirp…

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ASP name change a total wipe-out or a brand boost?

  I briefly got the chance to meet Mick Fanning at the Ripcurl Pro just moments after the legendary ‘ringing of the bell’. At last, a selfie actually worth taking! A friend of mine pointed out that the Association of Surfing Professionals (ASP) has decided…

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NIKE fuelboxes exchange fuelband points for merchandise

  In the battle for deep and enduring relationships with clients and consumers some brands have a distinct advantage – An engagement mindset. There’s no doubt passion brands like Nike, Apple and Red Bull profit from the quality and depth of their consumer relationships. With…

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The brand challenge of Health Star Rating

Cereal behemoth Kellogg’s this week announced they will be implementing the Health Department’s voluntary Health Star Rating system. After pressure from consumers in the form of the Choice ‘Just Not Right’ petition which collected 4,200 signatures.

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Doh – Simpsons Inspired Wine Packaging

Wine, or Mabe Not As amusing as the cartoon characters this wine is based upon, the premise for this product is inspired equally by Homer & Marge Simpson and the works of Pieter Mondrian. The packaging design follows suit and made me smile.

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Kenzo Bus drives smart brand activation for UAE launch

Retail brands can’t stand still. They need to constantly innovate and more importantly find ways to reach out to their audience. Lately, we’ve seen a massive explosion of the pop up shops and gourmet food trucks, now French brand Kenzo is taking their brand to…

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'To the Serengeti and back in five minutes'

It can be difficult to be cut–through in the cluttered world of automotive marketing, but Soho Square’s work for Volkswagen managed to get everyone talking.

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Six Retailers Doing the Most to Make Mobile Part of the In-Store Experience

Leading the New World of Mobile for Retail Brands Recently I came across this great article on marketing and business innovation blog PSFK that featured a study into the merchants and brands that are most effectively integrating mobile into their physical stores. The featured retails…

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A little stationery shop's big campaign for marriage equality

A small shop standing up for equality A small wedding stationery shop in Dublin, Daintree Paper, have recently launched an impactful campaign “A Shred of Decency” in light of the marriage equality referendum happening in Ireland next month. As the referendum is a month away, campaigning…

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Brands need to focus more on action than talk

It’s amazing how many businesses expect their customers to do what they wouldn’t. Just by telling someone you are the best or a nice shop doesn’t make them believe it. Unless you have a credible award to back up your claim (if your selling coffee…

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