Bought something in-store recently? Chances are, your purchase path began online.
Today, almost 80 percent of shoppers who buy in-store start their path to purchase on web or mobile. Multi-channel shopping habits provide a new set of challenges (and opportunities) for retailers—mainly, how to convert online browsing into an in-store purchase.
With most significant purchasing decisions now including a broader consideration set than ever before, trend and business blog PSFK asks; ‘How can companies build and promote a seamless shopping experience?’ in this great exploration of one of the most compelling consumer trends of the decade. To gain some understanding, Adriana Krasniansky from PSFK interviewed online retail consultancy; Brickwork’s CEO David Munczinski to discuss how consumers don’t separate web, mobile, and in-store channels anymore and what business and brand owners should be doing about it.
You can check out the whole article here…
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