Amazon Dash: Redefining the internet of things approach to shopping

Amazon have launched their latest innovation in changing the world, with the introduction of Amazon Dash. In it’s simplest form it’s a device in your kitchen, which you press when running low on a particular kitchen necessities, like groceries or cleaning. Each consumable will have it’s own dash button and the idea is that each household will be filled with these devices. Connected to your WIFI, the button will automatically order that product, via confirmation through your online account and it arrives at your door before you run out. This is literally the future.

I find it really interesting that a brand who originally were known as an online bookstore can reach such levels of innovation and changing the way we consume groceries. They’ve always had the customer at the centre of their brand strategy. ¬†From selling books to almost any consumable around the world, their customer centric brand value has remained the same. They care, simple as that! This is testament to Amazon’s CEO, Jeff Bezos, who quit a high paying career to set up a book selling company.

With talks of their drone technology, imagine how quickly your toilet paper could reach you soon! It’s actually a little scarey!

Gemma Tedford
Director of Brand Projects


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