How memorable and engaging is your brand space?
On the weekend I came across this Melbourne house designed by architect Fooi-Ling Khoo of OOF! Architecture. I was struck by how refreshingly friendly and charismatic this previously bland brick wall had become, transformed by the power of design and imagination. For many brands the use of their physical space is a vastly underutilized opportunity gone begging. Yes the corporates have pasted huge, glowing brand marks to the outside of their office towers and some retailers such as AESOP have mastered the art of creative evocative brand spaces – but for most corporate foyers/offices/meeting rooms, for most B2B showrooms & offices, and even for many retailers this degree of surprise and delight leaves them for dead.
Whether you are B2C or B2B, a Government agency or not-for-profit, wholesale, retail or corporate – how much potential is being missed in the way you currently leverage the brand asset that is your physical spaces?
Photo: Nic Granleese.