This is a clever outdoor campaign from Publicis London for the homelessness charity Depaul that manages to tell two different sides of the homeless story.
This campaign approach acknowledges thoughts and feeling that many people have about homelessness and then makes you think about the other side of the story. Campaigns that make you think and ponder achieved a great feat in capturing your attention and engaging you with their message. As soon as I spotted this it had my full attention and one of the reasons why it’s so brilliant is because it’s so simple.
Director of Brand Projects
Images: thanks to adweek.com