Qantas finally learns how to spell… it's brand name

brand agency melbourne

High Flying Brand Engagement
After decades of incorrect spelling Australia’s biggest airline brand Quantas has corrected the spelling of its own name. On the first of the month Quantas announced they would be changing the spelling of their name in line with correct convention of following the letter ‘Q’ with the letter ‘u’. The announcement was of course an April Fools joke. Qantas is an acronym which was derived from the airline’s original name, ‘Queensland and Northern Territory Aerial Services’. A brand comfortable with taking the piss out of itself – that’s the spirit of Australia…

Dave Ansett
Creator of Brands
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