Sagmeister & Walsh capture the colours of India for their brilliant re-branding of Frooti

packaging design agency

Bold Colour Captures Indian Authenticity
NY based creative agency Sagmeister & Walsh has re-freshed the visual identity, graphics, social strategy, advertising and animation graphics for Frooti, one of the largest and oldest fruit juice brands in india. The new brand imagery is all about the spectacularly bright, bold and playful color palette borne from the Indian culture. The eye popping colour palette not only provides an authentic identity for the brand design, but ensures the product stands out in the uber crowded and over-busy retail and advertising landscape of the region. This re-packaging and re-branding solution reminds us of the power of bold and brave design in creating brands that truly stand out in their market (check more examples of this memorable brand imagery after the jump…)

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Dave Ansett
Creator of Brands
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Pics courtesy of Sagmeister & Walsh

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