Six Retailers Doing the Most to Make Mobile Part of the In-Store Experience

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Leading the New World of Mobile for Retail Brands
Recently I came across this great article on marketing and business innovation blog PSFK that featured a study into the merchants and brands that are most effectively integrating mobile into their physical stores. The featured retails include Starbucks, Marc Jacobs, Best Buys, Walgreens, representing retail categories from fashion to pharmacy and dispelling any myths that mobile technology and the people who use it daily are suited to certain retail brands more than others. If you’re in retail and don’t have a mobile strategy in place, it’s time to say goodbye to denial and hello to these six examples to get the brain turning.

Read the article on PSFK.

 

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