7 Business Tips for launching your brand into China
Getting a foothold in China is no easier now than it has been for centuries. Culture, the way business is done and the speed of change combine to make China the most challenging of markets globally. Our good friends and E3 partner agency AdSmith China have produced a document aimed at capturing their years of experience in China and translating that for businesses with an eye to entering the market.
One of the biggest frustrations when dealing with marketing in China is how quickly everything changes, and how many of the basic marketing tools – Google, Facebook, etc. – are not utilized in China. We’ve spent the last 12 years honing our marketing skills in China, focused on businesses selling goods or services to other businesses. We share some of our favorite tips including; Which social media works in China, and How to make a website that works in China in this free guide.
You can download the business guide here: http://blog.adsmithchina.com/b2b-marketing-tips-for-china