Fontstand is disrupting the category with a new intuitive system that lets you try typefaces for free then hire on a monthly basis for a fraction of the cost.
Created for Mac OS X the app allows users to test drive fonts from 20 international type foundries and independent designers for an hour at no charge. Fonts can then be rented for 30-day periods at 10 percent of the purchase price.
With claims such as the “iTunes of fonts” the new system that was introduced at TYPO Berlin is already a stand out in its category. The new service allows, for the first time, on-the-fly trial and rental fonts from international foundries such as Commercial Type, Process Type Foundry, Type Together and a small but significant category of others.
Rethinking the way we do things is becoming more and more important to stand out in any saturated market. By pushing the boundaries of what we know, enables us as communicators to deliver the best output. This thinking applies to any area of design, and we should be trying to challenge the “norm” with each project to provide the best result for the client.