Carlton & United breweries (CUB) premium beer brand Peroni gets going with their online presence by recently starting a blog and shifting from traditional marketing to now publishing their brands partnerships, events and significant influencers online. SapientNitro digital agency has created an online presence for Peroni through social media, digital displays and it’s first Australian website.
The most notable advancement for Peroni in their online presence is the new Peroni blog ‘Stile Italiano’ which is aimed to connect consumers with their brand book and showcase significant social events such as the Portsea Polo and a world of Italian style, which is customised specifically to the Australian market. While Peroni is said to be a fairly new brand in the Australian market, Craig Maclean the general manager of global brands at CUB visions a steady growth with engaging it’s followers to the Peroni brand name and the lush Italian lifestyle.
The Peroni blog is said to target young and fashionable males who enjoy the occasional beer (or two). The online branding avenue that Peroni have decided to venture down looks inviting and captures true Italian style while still relating modern day cuisine, fashion and tourism. The blog posts capture the Italian culture down under and have links to local Italian restaurants, current exhibitions and even recipes. Although the blog just got moving, there is a clear vision expressed through the imagery and content, and with the right audience Peroni’s branding efforts should be positive.
Client Account Executive