Truly Deeply Creative – Austbrokers Annual Report

annual report design

Overview
Austbrokers Holdings Ltd is a diversified and vertically integrated company operating across the full spectrum of risk management and insurance. We were engaged by Austbrokers to re-frame their brand to align with the vision of the business and communicate that vision to business partners, their clients and the investment community. This annual report was the first time the business communicated with their shareholders using the new brand visual language.

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The Challenge
Austbrokers Holdings had recently diversified and expanded into new business areas and needed to clearly communicate this to shareholders. They also wanted to present a unified and compelling brand direction across all business units, which included the key theme of operating ‘ahead of the curve’, and that people and relationships were a central part of the business.

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The Solution
The visual language developed uses strong intriguing photographic metaphors that speak of a sophistication, knowledge and experience. When unified with the modern type choices, colour palette and strong photography it paints a picture of a modern financial powerhouse with a gravitas of a top tier organisation. The clearly defined sections and colours work to distinguish the business units while the photography shows the people and relationships behind the business. This is all combined with a strong and unified brand message that reinforces the businesses objectives.

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Results
The report clearly showed their distinctive business units and communicated their business direction for the coming year, while portraying the brand in a modern and powerful visual style. The annual report helped to position Austbrokers Holdings as a top tier financial institution.

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Our services engaged to assist Austbrokers with their annual report:
Annual report design, layout and typesetting, photo shoot & art direction, copywriting, print management.

AUSB-Annual-Report-Spread

Client Testimonial
We’re thrilled with the outcome of our 2013-2014 Annual report. The end result was sophisticated design that cohesively communicated a unified message to shareholders. Truly Deeply worked with me at every step of the project to ensure that the project was delivered on time and to a standard we were very happy with.
– Vanessa Lyons, Head of Marketing

See a PDF of the report here

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