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Health& – Truly Deeply create an exciting brand for an online health platform

Over the weekend Health& has launched a comprehensive new website containing written, animated and illustrated health resources designed to improve health literacy. The team is also building a dynamic digital health platform, which will help Australians to monitor and proactively manage their health affairs. Health& has…

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Hulu creates pop-up Seinfeld apartment in downtown New York.

  Kramer’s reverse peephole and George’s Valentines Day photo shoot on display for fans with the help from Hulu’s branded pop-up apartment. 

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Brands need to evolve to stay relevant – McDonalds launches McBike

Brands must Evolve to stay Relevant and Engaging. As consumer habits and tastes change, brands need to be on the look-out for signals they are losing relevance, and even more important is the demand to constantly evolve in order to keep step with their customers.…

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Dove relaunches brand in Japan

It can be difficult for a global brand to shift with cultural trends while staying true to their brand. Dove has relaunched its hair care range in Japan with a fresher and more feminine packaging, eager to reconnect with the changing market.

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Key Trends in Brand Identity Design for 2015

The Critical Role of Trends for Visual Identity Designers Each year Bill Gardener outlines what he sees as the key trends in brand identity design. As the founder of online logo site www.logolounge and the spin-off publications of logo collections, As do we, Bill spends…

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Truly Deeply brand refresh repositions Colonnades Shopping Centre for customers and potential tenants

Truly Deeply’s brand communication work positions Colonnades Shopping Centre as a vibrant yet relaxed coastal hub and provides as compelling proposition to ‘sell’ the centre’s new fresh food precinct to new prospective tenants.

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Havaianas Magical Concept Store

Havaiana’s Concept Store in Brazil is bright, bold and creative.  A retail store so simplistic, yet so captivating in my list of exciting consumer experiences, certainly includes the Havaiana flagship store found in the luxury suburb of Sao Paulo, Brazil.

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Apple's new font follows through on brand engagement

Last week Apple announced a pile of new software at it’s World Wide Developers Conference which is all very exciting for those developing and using their products but the bit that stood out for my was the official launch of the companies new font San…

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Patagonia: A purpose driven brand living their values everyday

Last week I was powerfully engaged by a brand that I’ve never purchased a product from before. Patagonia, the outdoor clothing brand were featured in the press recently because of a human rights scandal within their own second tier manufacturing chain. They’re not the only brand to…

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Truly Deeply creates brand identity for Our Watch Awards

Truly Deeply is proud to share our brand work for the inaugural Our Watch Awards – the first national media awards to recognise exemplary reporting that ends violence against women. Kristine Ziwica, National Media Engagement Manager, Our Watch said that the feedback from the media…

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Obama font allows brands to emulate Barack Obama's handwriting

Dialing-up the brand personality in brand identity design Few brand identity properties are as undervalued and misunderstood as type. A correctly selected and applied font has the capacity to to communicate a brand’s personality above and beyond imagery and brand message. The science of font…

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