Truly Deeply’s brand communication work positions Colonnades Shopping Centre as a vibrant yet relaxed coastal hub and provides as compelling proposition to ‘sell’ the centre’s new fresh food precinct to new prospective tenants.
The new creative provides a flexible, creative brand platform for one of Adelaide’s largest shopping centres to communicate diverse customer campaigns and also tailor the proposition to ‘sell’ the new market place to prospective retailers.
The new brand positions Colonnades Shopping Centre as a vibrant yet relaxed coastal hub that has a wide selection of fashion, an unrivalled fresh food market, cafes, restaurants and lifestyle choices. The brand represents an exciting, comfortable, convenient and affordable place to shop, eat and enjoy time with family and friends for those in Adelaide’s southern suburbs.
A consistent theme of ‘Find it’ was developed to align all communications. The theme engages the audience and encourages them to take a fresh look at the centre. From the new fresh food market or new season’s fashion, this concept builds the perception that ‘whatever you are looking for, you will find it at Colonnades.’
This concept uses a simple and organic device that is inspired by a familiar way for highlighting something we’ve selected or found by circling it. The circled device brings to life the idea of seeking and finding what you’re looking for. The concept easily adapts to highlight all the different things you can ‘find’ at Colonnades.
Colonnades is the largest shopping centre in Southern Adelaide at the gateway to the Fleurieu Peninsula and McLaren Vale. The centre is located within one of Adelaide’s fastest growth areas, at the heart of South Australia’s premier holiday destination it is known for its picturesque beaches and stunning rural scenery. It is also growing a reputation as a ‘foodie’ destination with boutique wineries and outstanding fresh produce and seafood.