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The Cool Hunter Store Opens in Melbourne

Design Retail in Melbourne just went up a notch Following the trend-line of digital brands building direct engagement through bricks and mortar, Iconic trend site The Cool Hunter has opened a retail store in Melbourne’s hip, Prahran – their antidote to boring shopping experiences. The…

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Brand Book, An illustrated guide to life inside Microsoft

Microsoft commissioned Hugh MacLeod to create an Illustrated guide to life inside Microsoft. The awesome illustrations and the messages behind them are a great digital example of a brand book of beliefs.

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Surfer Mick Fanning's Sponsors Crash the Party – A Brand Engagement Killer

Keep your Brand Sponsorship to Yourself When Australian surfer Mick Fanning survived a dramatic shark attack at the J-Bay Open in South Africa recently, the world drew a collective sigh of relief. The caught on camera and beamed around the world, real-life narrow escape, and…

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#10hours OCRF and L’Oréal campaign

One of our clients OCRF has recently kicked off a campaign on conjunction with L’Oréal called #10hours to highlight that every 10 hours one women dies from ovarian cancer. We’re proud supporters of their efforts and wanted to help spread the word.

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Changing consumer perception – ugly fruit and vegetables sold to combat waste

Last year we featured a blog on a French supermarket chain Intermarché who launched a glorious fight against food waste with their ‘Inglorious Fruit & Vegetables’ campaign. This was a great initiative, something that Australia has been in desperate need for. For too long we’ve been caught…

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Gorman turns brand advocates into brand addicts

Working in a brand agency opens your eyes as a consumer to brands that are setting the bar in engaging their  audience. I moved to Melbourne two years ago and really missed the high street fashion offer at home, clothes are more expensive here and…

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Classic Brand Communication Fails – When Ads Go Wrong

Even the best brand communication creative can backfire sometimes The best laid plans of brands and agencies can come undone when an unintended ad placement can change the context and in so-doing the intended meaning of the communication. These examples collected from the net are…

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NCVO is shaking up the voluntary category and showing the power of brand strategy with a fresh and playful rebrand.

NCVO: Amplifying the voice of the voluntary sector NCVO (formerly the National Council for Voluntary Organisations) has launched their new brand that reflects the organisations and identities that NCVO has taken on in the ten year’s since it last rebranded. With over 10,000 members, from the largest charities…

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Why Keeping your clients & customers happy is the best way to grow your business

Happy Customers are Brilliant for Business It turns out that regardless of which category your business operates in, the best way to grow your bottom line is client/customer retention. According to the book ‘Leading On The Edge Of Chaos’; reducing your customer turnover by just…

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Truly Deeply creates a web place brand identity for .melbourne

Truly Deeply reveals a different type of place brand with the identity design for .melbourne. The world’s most liveable city now has the world’s most liveable web address.

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Airbnb 'Transkind' campaign ready for negative backlash.

Airbnb ‘Transkind’ campaign set to share the spotlight with Caitlyn Jenner’s ESPY awards on ABC. 

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Utilising brand design to reconnect milk consumers through authenticity

The Strongest Brands Connect With Authenticity Retail and online have combined to create an authenticity gap between consumer and product source. For most consumers, milk (like so many other things we consume) has become a product sourced from the shelves of supermarkets and differentiated by…

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