Camper’s Brilliant Retail Brand Design
Global shoe brand Camper have once again demonstrated their mastery of creating engaging brand experiences with their latest pop-up store. Celebrating design – which sits at the core of the brand – and the craft of shoe making, Camper have teamed-up with the Vitra Design Museum to create a vision of futurist retail.
The Camper/Vitra pop-up combines cutting edge technology such as customer foot scanning to allow customized shoes to be created (a trend we’re calling ‘Market of One’) with the retail brand theater of traditional shoe-making live in-store, fresh retail space design and brand story telling – which has always been a strength of the Camper brand experience.
The result is a multi-layered retail experience where the brand and product merge seamlessly to inspire, excite and engage – three words that reflect the holy-grail of contemporary retailing.
Photography by eduardo perez