Brand identity brings new social mobile app to life.
Truly Deeply’s brand positioning and identity work is helping Kombie to stand out and become the next big thing in the competitive social app world.
Kombie founder Stuart Berwick, said that “The Kombie brand identity has already received universal approval, including kudos from major brands in the entertainment industry in the US. Kombie looks modern, unisex(y), cool but also importantly, understated – the brand is the perfect market fit.”
Berwick added, “when we met with TD, Kombie was in its infancy and while we had a firm understanding of our product market fit we looked to the TrulyDeeply team to collate our thoughts and ideas into a cohesive consumer and brand facing identity.”
“Truly Deeply helped us create an identity that stands side by side in the market place with our global brand partners. It is able to embrace all of our content partners while offering the Kombie user a beautiful, uncluttered and totally immersive and intuitive experience.”
Kombie is a fun way of mashing your selfies, memes, pics and vines with high quality clips from your favorite music videos, sports, live events, movies, tv shows and whatever’s happening now.
The new brand and messaging has been designed to make ‘Kombie’ part the vocabulary of its audience. ‘Grab. Kombie. Share. Your favourite clips, starring you.’
The brand mark itself represents the simple idea of two things coming together to form the unique ‘k’, highlighting the functional aspect to the app.
Vibrant neon colour palette set against a dark background gives the brand an edgy, youthful feel that appeals to both males and females. The branding within the app is simple and understated as the content is the hero.
As we needed to create a brand for Gen Z, the brand had to convey a sense of fun and sophistication, yet be simplistic in its execution so that it stands out on screen against competitor apps. The brand also had to be able to appeal to music, sports and music fans – flexible enough to become a valued content creator regardless of the content.
Kombie is a new social mobile app, which recently launched globally to app store users. The app was launched during the music festival season in the US encourage users to ‘kombie’ their favourite music, sports, film stars, scenes from movies, TV shows and anything that’s happening live online with their own video clip, and share on social media.
Initial feedback for the app are very positive and certainly building towards the brand realising its ambition of making Kombie part of the language and life of Gen Zs.
“I’ve been playing with this app for a few weeks now and am having a lot of fun and creating some super exciting content. The switch point between my content and the app content is something I haven’t seen before and it’s always exciting to see what is going to happen when I combine the footage. Now please can I have some more Drake! I like it,” said Rich Odd.
“Super easy, super efficient. I feel like all my clips now look extremely professional with just a couple simple steps. Can’t wait for more updates and more clips to be uploaded onto this app. Overall, the app works pretty well and I feel that many people will be using this app to share videos and pics. Keep ‘em coming, Kombie!!! Great for creative minds,” said Anjerra.
Download Kombie for free from the Apple app store now. Other smart phones will be supported soon.