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Are snack brands leveraging Canteen cred to mislead parents?

Guys, Honesty Builds Brand Loyalty. In the highly competitive snack food category the current battlefront is a brand’s ability to successfully position its products as ‘healthy’ in the minds of consumers. As brands seek to gain every advantage there’s been a shift from hard earned…

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Dear Target…I love you – When brands do the right thing.

Target championing disabilities as normal – a brilliant retail brand strategy. I spotted Target making the headlines around the world this week, all for very commendable reasons. In their weekly catalogue, they featured a young child with a disability wearing one of their Halloween products,…

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Brand promiscuous behaviour: analysing daily brand consumption

Are we loyal to the brands we use on a daily basis or do they simply serve a purpose ready to be traded in for the next best alternative that comes along? We often talk about how brand loyalty is a dying art with more and more…

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Woolworths Rewards rebrand risks alienating loyal customers

Businesses need to take extra care not to alienate customers when rebranding rewards programmes. Last week Woolworths announced it was changing its Everyday Rewards programme to Woolworths Rewards. They claim it will make it better for their nine million members. However, many customers are upset about…

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Bounce FREERUN – When brands grow into their vision

Despite our greatest efforts, not all brands are born perfect. For many businesses there can be a host of reasons why a new brand launch falls short of the vision of what it could be. From commercial pressures to lack of board buy-in, from insufficient…

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Branding Vs Customer Relationships – Truly Deeply founder David Ansett to speak at Melbourne Event

Are branding and customer relationships separate or intertwined? Earlier this year, Harvard Business Review published an article stating the value of branding is diminishing, and strong customer relationships trump powerful brands. Join David at Collective Campus for a 2-hour panel talk about the growing importance…

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Little Fish – A Self Promotion Workshop for Emerging Design Graduates.

Felling like a fish out of water? Are you a little fish about to dive into the big pond? If you’re looking to stand out from your school of fish, swim against the current and identify what makes you more appealing, come test the waters at a self promotion…

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Be Cheap Or Be Interesting: How Brands Succeed

If your brand doesn’t own the ‘lowest price’ position in your category – you’d better get interesting. The following is a piece originally written for marketingmag.com.au by BrandHook founder & CEO Pip Stocks. For the original article click here. For many years now we have…

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Tom Ford – A lesson in creating a powerful and lasting fashion brand

Thomas Carlyle shares some tips on how to create an influential fashion brand, a lesson for all on successful fashion branding. Thomas Carlyle is an American fashion designer best known for his work with Gucci and the creation of his luxury Tom Ford label here are some…

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The psychology of colour and successful brand design.

Understanding the psychology of colours is vital to designing a successful brand. Our human instincts enable us to react to a wide range of different colours with varying emotions. This knowledge is important for designers to harness, with the power of colour psychology bringing resonance to…

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Toyota's brand image being tarnished by association with extremists

Unwanted Customer Loyalty Leads to Negative Brand Associations for Global Car Manufacturer Whether they like it or not, Toyota has been adopted as the car brand of choice for some of the most reviled extremists in the world. It seems every second image of ISIL…

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Brand value and the importance of brand guidelines

With the recent release of The Guardians brand guidelines, we look at the importance of guidelines with direct insight from Chris Clarke, deputy creative director at The Guardian.  In an interview with online journal ‘Its Nice That’ Clarke speaks out about the challenge to unify…

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