Are branding and customer relationships separate or intertwined?
Earlier this year, Harvard Business Review published an article stating the value of branding is diminishing, and strong customer relationships trump powerful brands.
Join David at Collective Campus for a 2-hour panel talk about the growing importance in building strong customer relationships, and how digital technology has changed the importance of a ‘brand’. Learn what your business should be focusing on, how to build powerful, efficient customer relationships, and the art of effective brand management.
Collective Campus will be hosting a panel discussion, keynote speakers and networking with key thought leaders, agencies and community managers in Melbourne on Wednesday night next week.
David Ansett – Founder of Truly Deeply
From developing brands for some of the best known names in the Australian business landscape to working with the who’s-who of local entrepreneurs, Dave’s the thinker business and brand leaders turn to for increasing their competitive advantage for long-term growth.
Truly Deeply provide strategic guidance on creating a differentiated value proposition for your business, supported by brand definition to direct your business behaviour and communicated by brand identity and campaign to connect with your market.
Mark Cameron – CEO of Working Three
Mark is the head consultant at W3Digital, a customer experience innovation consultancy that works with clients such as The Body Shop, GlaxoSmithKline, Fonterra and the Special Olympics. To date, W3’s proprietary sensor system has analysed the behaviour of 2.3 million shoppers for leading national retailers and shopping centres across Australia. Mark also writes about digital strategy and customer experience in columns for BRW, Marketing Magazine, Social Media Today, Digital Ministry, Social Media Monthly and Smart Data Collective.
Daniel Fine – Senior Consultant at The Customer Experience Company
Daniel Fine is the Senior Customer Experience professional, specialising in Customer Strategy and Innovation, Insights and Design and Voice of Customer (VoC) at The Customer Experience Company.
The Customer Experience Company is a design & consulting organisation in Australia that specialises in customer-centric transformation. CEC works with enterprises in financial services, telecommunications, government and retail, on some of the most innovative change and transformation projects and programs.
Cat Sutton Long – Strategic Designer & Research Lead at Huddle Design
Cat Sutton-Long is a Strategic Designer and Research Lead at Huddle. She works with organisations to unravel complex problems using a human centric approach. Cat is driven by her natural curiosity for culture, human nature, travel and a love of design. Cat’s wealth of experience in research and human centred design is built on her broad experience running projects all over the world from her previous home the UK, to France, Germany, Japan and now in her new home, Australia.
Branding Vs Customer Relationships – Panel Talk
Collective Campus – Melbourne Victoria
Wednesday 28 October from 6:00pm-8:00pm (AEDT)
Book your free ticket here: www.branding-vs-customer-relationships-panel-talk