The psychology of colour and successful brand design.

Pschology of colours for successful brand design

Understanding the psychology of colours is vital to designing a successful brand.
Our human instincts enable us to react to a wide range of different colours with varying emotions. This knowledge is important for designers to harness, with the power of colour psychology bringing resonance to any design.

The use of colour can bring multiple layers of meaning, from primitive responses based on millions of years of evolved instincts to the complex associations we make based on learned assumptions. Colour has the power to influence how we feel without us even noticing. As a designer, choosing the right colour for the job is vital for a brand to succeed.

A new video documentary, ‘How filmmakers manipulate our emotions using colour’, explores the idea of how colour can distort our emotions in cinema and real life by explaining which colours are used to convey certain emotions and qualities. Digital colour grading is used more than ever to convey meaningful responses to everyday visuals. This manipulation of colour evokes an emotional response, making it a fundamental element of design and visual storytelling. Colours are changed to make greens or blues pop more than reds or oranges, depending on what the director wants the audience to see or feel.

Check out the video below to see how colour manipulation influences our interpretation of situations:

Stephanie Leo
Design Creative
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