Movember's 2015 Campaign – Die young, as late as possible.

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Unfortunately, men’s cancer and mental health is not talked about as often as other diseases, however it is a real issue that affects many people and their families. The Movember Foundation began in 2003, and has grown from just a couple thousand followers to millions of enthusiastic supporters.

The rules are simple, sign up, be clean shaven, grow and groom your moustache throughout November, and raise funds for men’s health.


Men are encouraged to get others onboard through the workplace, in the community or by hosting an event. Many men track their progress on the growth of their mo (not the most exciting thing to watch).

Check out the video.

Social media will surely be flooded with poorly grown mo’s, or “you’ve gone too far” awkward mo’s, but it’s suggested by the foundation, “if you ever needed a reason to take a selfie, this is the time. We know you like showing off those moustaches, and we like seeing them. So be sure to use #Movember with all your pics”.

The principals of the funding strategy as stated on the Movember website are listed below:

1. Foster and facilitate national and global collaboration

2. Understand, promote and advocate for men’s health

3. Build evidence about what works and kick-start sustainable approaches

4. Mobilise men to be more informed, active and connected. Invest in biomedical and clinical research in prostate and testicular cancer.

This year the Movember campaign is also targeting women who want to fundraise for the men in their life, by undertaking fitness activities everyday in November. The campaign was created by Melbourne agency Urchin, and the theme is “die young, as late as possible”.

Olga Dumitriu

Client Account Executive 

Image Credits: Movember Australia


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