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Is Branding Dead? A rich topic for exploration

The future of branding is uncertain – A guest article written by Joshua Li, Growth & Marketing Specialist at Collective Campus Experts have argued brands are becoming more important than ever in the era of information overload, allowing people to make easy, habitual purchasing decisions…

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Qantas backs Hugh to sell Australia and make their brand more relatable

Employing celebrity ambassadors is not a new strategy for airlines. But this month, we’ve seen Emirates launch their campaign with Jennifer Anniston, Etihad has Nicole Kidman and Qantas has added Hugh Jackman to their list of ambassadors. For a brand that many Aussies seem to…

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The NZ flag debate: Creating a brandmark for New Zealand

New Zealand is currently in the process of deciding whether to adopt a new flag. I’ve been watching the debate with interest and I’m surprised that there is resistance amongst the Kiwis and a large number of people are not ready for a change. What…

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How Google, Pinterest, Netflix and Co. use design to disrupt their market

Airbnb, Facebook & Twitter demonstrate how design creates disruptive brands The 21st Century has seen massive change in the world of business. Traditional industries have been shaken to their foundations by start-ups that seem to spring up out of nowhere. How are they doing it?…

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How building a strong personal brand is the foundation of a powerful business brand

The best business branding starts with you. Recently I’ve become addicted to an Instagram feed called Humans of NY. On their feed I spotted a profile of a professional dog walker who captured my imagination. For many small to medium sized enterprises the founder is…

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Malaysia Airlines rebranding from the inside

When companies need to signal significant change and reset their image, rebranding is often considered. Add to this a new management and ownership structure and brand is often high on the corporate agenda. However, Malaysia Airlines seem to have resisted the temptation to rebrand, at…

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Movember's 2015 Campaign – Die young, as late as possible.

Unfortunately, men’s cancer and mental health is not talked about as often as other diseases, however it is a real issue that affects many people and their families. The Movember Foundation began in 2003, and has grown from just a couple thousand followers to millions…

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Stop, look, listen, fist bump

Fist pumping to cross the street is the way of the future! I’m tired of tapping (or let’s be honest, smashing) a dirty old button on my trip across the road. Spanish designers Alfredo & Alberto have installed ‘Walkbumps’ across Los Angeles to encourage safety…

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Trademark Infringements lands Pacific Brands in Hottie Water

A Study in Checking for Brand Trademark Infringement Australian lingerie company Easton Corp is going head-to-head legal with Pacific Brands over the use of the word “hottie” in relation to the underwear market. Easton Corp Pty Ltd owns the registered trademark for the word and…

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