Aunt Maggie’s – a brand bringing the community a little soul and some great produce

aunt maggies - retail brand

An authentic retail brand experience is what you’ll get when you walk in to an Aunt Maggie’s store.
Aunt Maggie’s organic food store is a brand that fills your heart and tummy with goodness. All the best produce and a wide selection of organic and ethical food available to the public, this one stop shop has nailed their retail space and shopping experience.

When I’m on the run and I don’t have time to make myself a super juice, I pop into my local Aunt Maggie’s store and order a juice from the bar. While great tunes and a cheerful atmosphere surround me, I continue to take my receipt down to the front counter to pay, however I always find myself stuck half way through looking for a basket because I’ve decided to purchase more than I intended.

Aunt Maggie’s stock everything from organic fruit and veg, dairy, meats, snacks, beer and wine, vitamins and supplements, freshly baked breads and chemical free cleaning agents. The variety is large, the products are premium and the retail space is warm and inviting with helpful staff on hand.

aunt maggies - brand experience retail

aunt maggies - retail brand agency

The mission and values that Aunt Maggie’s live by are “to inspire communities with healthy bodies, hearts and minds…” and the values are quality, community, fresh and local, something for everyone, we give a care and sustainable”. This is very clearly translated throughout their stores. This brand has a fresh approach to healthy eating, good produce and excellent customer service, and strive to give back to the community, which I personally feel when I am in store.

So when your out and about and want to check out this little gem, there are stores across Melbourne and they are open 7 days a week. Check out their website; http://www.auntmaggies.com.au.

Olga Dumitriu
Client Account Executive 
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Image Courtesy: http://www.urbanwalkabout.com/melbourne/blog/post/838

 

 

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