The Smart Technology Trend Continues for Retail Brands
As retail brands continue to look at innovating their spaces to create stronger and more engaging customer experiences, Ralph Lauren in New York has gone high tech.
The dressing room lights brighten when a customer enters and can be adjusted to imitate different environments, such as dusk or a club. The dressing room mirror shows images of the clothing the customer is carrying when they enter the dressing room. A button in the dressing room also lets customers alert a sales person to their needs. The interactive mirror allows consumers to see the products in question in different sizes and colors. and provides styling recommendations based on the products selected.
Ralph Lauren’s the latest retailer to get interactive in its dressing rooms. Prada, Nordstrom and Macy’s are three of the major brands to have experimented with this smart change room technology, which beyond adding layers of engagement to the customer experience also collects valuable data on customer product selection and purchase.
In the ongoing battle to build stronger, more engaged customer relationships, you can bet more smart retail brands will be looking to this kind of technology.