UBET smart brand engagement for Melbourne Cup Day

UBET Brand Engagement Truly Deeply

UBET calls on all red-blooded Australians to push for a national public holiday with #UBETWECAN social campaign.

It’s the race that stops a nation but it’s only Melbourne who gets a day off. UBET has tapped into the sentiment that most of the country thinks this is unfair and they’re using to drive brand engagement.


With the explosion of betting brands trying to get their share of the more than $140million that Australians will bet, being top of mind is crucial.

#UBETWECAN creates a fun way to engage its audience with the brand at the right time.

This is a great example of branded content that is not just shareable but cuts through to reach those all important social betters to gain a bigger share of biggest betting day of the year.

Of course, this campaign is sure to infuriate many of those who oppose horse racing and the betting industry. However, I doubt that will worry UBET. Brands can’t and shouldn’t try to please everyone.

Racing, betting or not, if you’re in Melbourne, enjoy your day off.

Michael Hughes
Managing Partner, Strategy

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Image courtesy of UBET

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