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Hipster Santa – The latest trend in Christmas branding

Look who’s gone all flash on us… Hipster Santas have reportedly been spotted popping up in shopping centers around the US and Canada this festive season. Both Toronto and Portland have been visited by svelte versions of St Nic complete with groomed white hipster beards…

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Pantone Colour Institute announces their colors of 2016: Rose Quartz & Serenity

Global colour brand; Pantone announces the color(s) of the year for 2016, combining two shades for the first time – Rose Quartz (Pantone 13-1520) and Serenity (Pantone 15-3919). The choice of these two, softer colours is a response to what has been taking place within…

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WWF Visual Identity Re-Design adds to the Messaging of the Brand

WWF Visual Identity Re-Design Adds to the Brand Messaging In a clever piece of brand identity design extension, designer; Yana Makarevich uses the existing shapes of the iconic WWF panda into three other endangered species animal silhouettes. Whilst none of the new three animals has…

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How much should I pay for my Branding?

What should my branding cost? So you’re at start-up/running a growing business/recently merged/feeling the heat from new competition/just stepped into the big chair and you’ve got a sense that your branding isn’t working. No matter how clear-minded you are at leading your business, the task…

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Search, Mobile and the top 8 marketing trends for 2016

The Top Marketing Trends for 2016 and what they mean in particular for small business Much is written each year on the key marketing trends we see playing out, usually most relevant for our larger clients. So when this week I came across a great…

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Brands using crowdfunding for market research

We work with many startups and entrepreneurs at Truly Deeply and one of the very first conversations we have with new clients, especially startups is, “How can we disrupt the category?” “What’s better about us?” “What can we do differently from the rest, what is our…

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Kangarudolph – Truly Deeply gets a little Xmas spirit

Think ‘Six white boomers’ meets haunted showground meets crusty old Santa – we call him Kangarudolph and he’s greeting our guests to the TD studio with a little Christmas spirit.

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Deliciously Engaging Branding from Cheerios

Creating Breakfast Cereal Brand Buzz In a gesture designed to celebrate the real honey in their Honey Nut Cheerios, the cereal brand built a living billboard complete with working bee hives, home to 100,000 honey bees. As the bees produced their honey (around 100 liters…

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Truly Deeply raises over $27, 000 for Beyond Words through Art with Heart 2015.

Christmas comes early for Beyond Words this year… Last Friday some of our team walked from our studio in South Melbourne across the Yarra River to Federation Square on a good will mission where we presented the lovely team at Beyond Words with a big…

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From soft porn to substance, Pirelli resets their brand image

Italian tyre brand Pirelli is famous for its annual soft porn Pirelli calendar but this year it’s undergone a dramatic makeover that could change the brand’s image for good. For Pirelli’s 2016 calendar, scantily-clad female models have been replaced by ‘women of substance’. World-famous Annie…

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Lack of Color 2016 Summer Campaign – ‘Las Palmas’

Anything but ‘lack of color’. Lack of Color is a Brisbane born label of Robert Tilbury and Tess Corvaia which was founded in 2010. They provide a range of women’s and men’s quality hats for all seasons, mostly 100% cotton and seemingly timeless designs. Since their…

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