Hipster Santa – The latest trend in Christmas branding

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Look who’s gone all flash on us…
Hipster Santas have reportedly been spotted popping up in shopping centers around the US and Canada this festive season. Both Toronto and Portland have been visited by svelte versions of St Nic complete with groomed white hipster beards and a fashion makeover. The trend which demonstrates there’s always value in turning a tradition on its head originated in Australia with Sydney’s Central Shopping District: Here’s how old St. Nick would look if Central had a say. He’s not big on flying reindeer; he prefers his fixed-gear bike. And don’t even think about leaving him out milk and cookies; he only accepts coconut water and gluten-free macaroons.

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