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A Clean Slate For Branding – Cuba Now Open For Business

The embargo has been lifted, so what’s next for brands wanting to enter Cuba?  When the US embargo was first placed on Cuba in 1960 (a whopping 55 years ago), it was referred to as “the blockade”. The embargo restricted trade and exports to Cuba, except…

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Veganz Vegan Supermarket – The Engaging Power of Brand Focus

How Brand Focus can be the best Brand Strategy One of the most powerful truisms of branding is; ‘You can’t be all things to all people’. Yet when we think about the supermarket category, and even the innovations in this space of convenience stores, mini-supermarkets…

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Sugar the tobacco for big food brands

Big food’s short term thinking on sugar Every day there seems to be more and more information surfacing about the activities of major food brands in response to the obesity epidemic the western world is facing. There’s little doubt they’re using their financial muscle and…

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Real and raw place brand storytelling evokes a city’s pride

An honest portrayal of a city’s grim and glory. Place branding is all about capturing the spirit and feel of a country, city or region in a way that alights the vivacity, tranquility, culture, vibrancy and lifestyle of that place in our eyes. The best…

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Burger brand Carl’s Jr. has young hungry Aussie males in its sights

US burger brand disrupts the category with old school American attitude. Carl’s Jr. also known as Hardee’s, is the latest burger brand to hit the Australian shores. It’s bold, irreverent and unapologetic and it is focused on young hungry Aussie blokes.

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Brand building for start up businesses

You’ve got a great business idea, now it’s time to take the plunge into the world of brand to bring it to life. Not that we have favourites, but we do love a good start up business branding project. There is usually bucket loads of…

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A Brand Manager’s Guide to Leveraging Social Media

Like it or not, social media is the new frontier of brand engagement. The role of brand owners, managers and marketers has never been tougher. With the channels to market that a brand needs to master increasing and morphing by the day, it’s all-but impossible…

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Walsh has used her personal brand to start the conversation about women in design

Like many others, I have eagerly been following Jessica Walsh and Timothy Goodman’s most recent side project: 12 Kinds of Kindness. (…yes #squadgoals!) Now aside from wishing I had come up with such an intelligent project myself, I do believe it has the power to create some…

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How does a new breed Home Building brand do TV?

Brand engagement remains critical for challenger brands. We love when one of our brands takes flight. The task for any brand that seeks to challenge their market is how to stand apart when engaging through mainstream media. TVCs for example are a high cost/high risk/high…

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The Body Shop strengthens their eco credentials with new brand belief

‘Enrich not exploit’ becomes new brand belief for The Body Shop After 40 years, The Body Shop is seeking to reaffirm its position as a leader in ethical business with a new commitment to its audiences. The Body Shop founder Anita Roddick has always wanted…

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Zika Virus spells disaster for Brazil’s Olympics but opportunity for Aussie brand

One Brand’s Loss in another Brand’s Gain The US Olympic Committee’s recent announcement that their athletes may choose to sit-out this year’s Games in Brazil if they have health concerns over the Zika virus may prove to be an ominous sign. Facing a whole host…

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Another point of view for transport brands

Bulgarian architect Yasena Popover’s unique view of everyday objects reminds us there is always room for creative expression of you subject no matter how mundane they may seem. Taking ordinary objects, ordinary brands she transforms them using recoloured photography into beautifully complex works of art.…

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