A good brand story is worth a thousand data points.
Science & education You-tuber; Veritasium looks at why a story is much better at influencing our decisions than hard data. For so many brand managers and brand owners the emphasis in their branding is focused on the ‘What & ‘How’ – what their products and services do and how they do it – when the most critical platform to build a brand upon is ‘Why’. The ‘why we do what we do’ proposition will always be more powerful and more engaging – and provides an opportunity to stand-out through brand story telling.
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more at…
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