A style guide is important in maintaining a successful brand story. Clarity, consistency and longevity is key.
Why is a brand style guide is so important? Think of a time when you purchased a flat pack from Ikea, came home, tried to put it together using the instructions and then decided to freestyle. Well we all know what happens next – a poorly assembled table and chairs! Much like a flat pack, your brand is made up of many small parts. These can include your logo and how it should be used, a type palette (what types of fonts and when to use them), textures, images, graphic elements, colours, communication tools and much more. It is important to refer back to these guides to maintain a compelling brand story.
A style guide consists of things such as your logo and how it should be used, a type palette (what types of fonts and when to use them), textures, images, graphic elements, colours, communication tools and much more. It is important to refer back to these guides to maintain a compelling brand story. The importance of a style guide is to give clarity, consistency and longevity for your brand identity.
You wouldn’t want your brand to be known for it’s baby blue font colour and then decide to use bright yellow. This would really confuse your market. A style guide should be put in place to ensure this does not happen and there is always consistency across your collateral. Most style guides take a while to prepare, with a lot of time and effort. You will need to dictate guides and get a designer to create this. It is better to do this before you launch your brand, rather than down the track.
Truly Deeply has created many different style guides, for many different types of brands. To find out more, click here: http://www.trulydeeply.com.au
Image Credits: Target, Skype.
Client Account Executive
Olga is a Manager of Brand Projects at Truly Deeply. For more than 25 years Truly Deeply have been working with brands to position them for growth. Olga’s expertise is to engage with brands and manage the project lifecycle to ensure optimum outcomes and experiences for clients. Olga has experience working with corporate, health, food and education clients.