It seem’s that Lululemon is now targeting the yoga loving, beer drinkers. Who doesn’t like a cold beer after a sweaty yoga session?… The global activewear brand has partnered with Canadian based brewery, Stanley Park Brewing to create a lemon hopped ale called ‘Courageous Blonde’.
It’s the second collaboration Lululemon has had with Stanley Park Brewery. The first beer that was crafted last year was called Curiosity Lager, and the comments from the brewery’s marketing director Doug Devlin were that “Just because you’re a yogi, doesn’t mean you won’t have an occasion for beer, and we’re certainly interested in talking to that crowd.”
Blondes (and brunettes) can try out the newly crafted beer during the Sunset Festival in Vancouver. There will be a mix of fitness, outdoor yoga, food, music and of course beer.
A strange partnership, but clearly a strategic one.
Image Credits: Lululemon
Client Account Executive
Olga is a Manager of Brand Projects at Truly Deeply. For more than 25 years Truly Deeply have been working with brands to position them for growth. Olga’s expertise is to engage with brands and manage the project lifecycle to ensure optimum outcomes and experiences for clients. Olga has experience working with corporate, health, food and education clients.